Average cost, menu price & profit per item - U.S. industry benchmarks (2025-2026)
Drinks
Food
Note: Figures are national averages and vary by region, venue type, and pour/portion size. Drinks carry the highest markup multiples due to low base cost, but high-ticket food items like steak generate more profit dollars per unit despite thinner percentage margins. Use these as benchmarks, not exact figures for your venue.